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Feeney's Nursery doesn't just dabble in holiday sales; it goes full-bore. So it shouldn't come as a surprise that the Feasterville, Pa., garden center has turned the Christmas season into more of a science experiment than an art exhibit.
The store's staff uses a sophisticated POS system to track buying behavior, and the management team quizzes front line staffers to see what items are drawing the most eyes. Then it orders appropriately. Even the ordering process has a time-tested order to it. First dibs go to historically significant products; then, if the store wants to test new holiday items, it orders small, just to make sure there's demand.
At the end of the season, the result is a bevy of satisfied customers -- and plenty of "Cha-ching!" for the store.
Looking for a Cha-ching! you might have missed? Go to the search box and type Cha-ching! Items are listed by date.
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