Cha-ching! (8-25)

How an Illinois garden center turns weddings into a profit center

At Countryside Flowershop in Crystal Lake, Ill., customers can find plenty of "new" and "different." They also can find just about anything they'll need -- flower- and accessory-wise -- for weddings.

The garden center's professional floral specialists can help create a unique and beautiful wedding atmosphere in rapid fashion.  In fact, the company has served residents of McHenry County for 50 years and has become one of the more useful resources in the process of planning a wedding.

To that end, Countryside Flowershop offers an online photo gallery, as well as a link to help prospective "I Do"-ers  estimate wedding flower costs, with both services designed to pave the way to a free consultation at the shop.

Given that roughly 2.1 million weddings occur annually in the United States, there would seem to be a prime market for what Countryside Flowershop is doing. And prime markets almost always result in one of the greater hyphenated words a retailer can hear: "Cha-ching!"

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