Cha-ching! (9-14)

You don't get voted Omaha Magazine's "Best Garden Center" 10 years running without doing something right. And, indeed, Mulhalls, with three locations in Omaha, Neb., does many things right.

One that caught our eye is the instructional videos featuring staff members that appears on the company website. In each video, broadcast not only on the site but on Youtube as well, store personnel show tricks they've learned to better the gardening experience.

Videos of this nature serve several purposes. Obviously, the teaching is something customers appreciate. But, beyond that, by letting a staff member become "a star," Mulhall's helps its staff bond with customers -- even before they set foot in the door.

In an era when video marketing is becoming more important than ever, Mulhall's has taken a big step in showing everyone how it's done. That's what "Best Garden Centers" do to bump up the "Cha-ching!"

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