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If a picture is worth 1,000 words, Plymouth Nursery's expansive online gallery of images depicting store highlights will give customers 36,000 reasons to visit. That's some powerful marketing.
The management team at the garden center, in Plymouth, Mich., has wisely chosen to chronicle almost every event that goes on at the place via a gallery that not only shows the "who" and "what," but that provides a great big "why" customers should pay a visit.
Then, of course, once they do, they find that pictures don't lie and that Plymouth provides an entertaining and fulfilling resource for all things gardening.
To give you an example of what this kind of visual marketing can mean to a business, consider that the words "Cha-ching!" appear in the final paragraph of almost every one of these reports. The "Cha-ching!" image, meanwhile, bats in the lead-off position each time.
Which one draws the most attention?
Looking for a Cha-ching! you might have missed? Go to the search box and type Cha-ching! Items are listed by date.