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McDonald Garden Center has made a habit of winning awards, so it shouldn't be surprising that the Hampton, Va., retail operation has come up with a nearly fool-proof way to hook up with customers.
Every year from mid-March through mid-July, McDonald Garden Center opens garden markets throughout the area, complete with great plants AND accessories. These mini garden centers, in essence, change the paradigm from having the customers come to the store to having the stores go to the customers.
Does this idea work? Hey, we said McDonald Garden Center has made a habit of winning awards. It also has made a habit of ringing up the "Cha-ching!" in the process. So, yes, we'll say this idea works.
And then we'll add this: !
Looking for a Cha-ching! you might have missed? Go to the search box and type Cha-ching! Items are listed by date.