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Vinny's Home & Garden Showplace in Wallinigford, Conn., offers an excellent collection of YouTube videos on the company website geared to instruct and entertain customers on various topics.
Store General Manager Tom Grommisch gives a three-minute rundown on a hot Christmas product in one; in another he shows what organic solutions are available at the store. The collection of "Show and Tell" videos serves several key purposes, including helping the store link with a new generation of customers who are much more apt to "point and click" than to drive in and investigate.
By finding a savvy way to tap this new market, Vinny's Home & Garden Showplace is able to expand its customer base, to market in a most-21st-Century manner, and to ensure that customers who like this new way to shop will shop with the garden center over and over. And "Over-Squared" almost always means a good chunk of "Cha-ching!"
Looking for a Cha-ching! you might have missed? Go to the search box and type Cha-ching! Items are listed by date.