Cha-ching! (9-27)

Finding a niche -- and scratching it -- has made many a garden center special. At Suburban Lawn & Garden in Kansas City, Mo., both niches and scratches are standard fare.

For example, should a customer want to spruce up the landscape, she'll undoubtedly find the plants she needs there. But there's more: Suburban Lawn & Garden also offers decorative gravel for practically any application, available through the retail center's online store. Ditto, mulch and soil.

And then there's the store's special offers, which have become a marketing staple. From "Free with a Tree" to "Hot Buys," from "Volume Discounts" to "% Off" deals, this garden center has established a multitude of ways to help customers save money -- and to remember where they went to do that.

Of course, once they're at the garden center, they'll find plenty more to buy beyond what is advertised, almost assuredly creating the ultimate "Cha-ching!" opportunity.

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