Cha-ching! (9-6)

If you're looking for a "hook," one of those branding elements that helps set your store apart from area competitors, you'd be well-served to take notes from the management team at Lukas Nursery in Oviedo, Fla.

The garden center's year-round butterfly conservatory offers a one-of-a kind experience, where customers can mingle among the most beautiful fluttering creatures and even experience the chance to feed butterflies from their fingertips. The Orlando Business Journal named Lukas Butterfly Encounter as one of the 25 largest tourist attractions in Central Florida.

This kind of acclaim is the stuff of instant "Cha-ching!," for sure, and what inspired it is the stuff of creative thinking that ensures further investment by customers.

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