Cha-ching! (9-9)

Here's a Pennsylvania retailer that plans to make a healthy gain in marketshare -- literally

Waterloo Gardens in Devon, Pa., soon will host special events and and offer its customers inspiring ideas that celebrate their commitment to a healthy lifestyle.

Zelinda LeBoutillier, CEO of Waterloo Gardens, has expanded the company in a new direction. After attending a six-week course at Hippocrates Health Institute, she is now a graduate of The Certified Health Educator Program. Her trademark name is "Zelinda, The Raw Living Food Chef."

Waterloo Gardens has begun marketing itself as the place to buy all that you need to live a healthful, pain-free life. Twenty-five years ago LeBoutillier had a cooking school at Waterloo Gardens where she taught and had many other local teachers, as well as chefs from around the world. Five years ago she reopened The Cooking School and taught the Standard American Diet recipes. She will be using her food teaching skills now to promote the raw food lifestyle that has brought her pain-free living.

Classes on Gourmet Raw Food Prep will take place in Zelinda's kitchen, and the Gourmet Raw Food Luncheons and Dinners will be served at her home on the Exton, Pa., location premises. In the greenhouses, the company will grow sunflower greens, other greens, and wheatgrass, which will be sold at two of the three Waterloo Gardens locations. Also available will be food preparation books, dehydrators, juicers, and other items to ensure success for the garden center's customers.

This new push will help brand Waterloo Gardens as a "healthy" destination, which should strike a chord with today's health-minded customers. If some "Cha-ching!" is part of the deal, as well ... well, that will be a healthy addition, too.

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