Mary Brett Whitfield, senior vice president at Kantar Retail and director of Shopper Insights, will be the lead speaker at this year’s Seeley Conference. Whitfield will address “The Mind of the Consumer: Consumer Attitudes and Effect on Retail Trends and Buying Behavior”. The theme of the 26th annual conference is Floriculture's Biggest Challenge: Creating MindShare Opportunities. The conference will focus on ways the multi-faceted floriculture industry can increase consumer recognition (MindShare).
Other presentations include Bob Williams at Smithers Oasis Co. will discuss how the floral industry can respond to changing trends and behaviors in terms of “Retail Florists, Internet Channels and Strategic Business Planning.” Stan Pohmer of Pohmer Consulting Group will look at the implications for “Mass Market and Supermarket Channels.”
Early registration deadline for the conference is June 3.
Latest from Garden Center
- The Growth Industry Episode 10: State of the Horticulture Industry
- Scientists develop vitamin A-enriched tomato to fight global deficiency
- Tennessee Green Industry Field Day scheduled for June 11
- UTIA and UT Knoxville research teams will develop automated compost monitoring system
- Ken and Deena Altman receive American Floral Endowment Ambassador Award
- Native before it was cool
- Proven Winners partners with Pure Line Seeds to offer vegetable plants
- [WATCH] Taking root: The green industry’s guide to successful internships
