Mary Brett Whitfield, senior vice president at Kantar Retail and director of Shopper Insights, will be the lead speaker at this year’s Seeley Conference. Whitfield will address “The Mind of the Consumer: Consumer Attitudes and Effect on Retail Trends and Buying Behavior”. The theme of the 26th annual conference is Floriculture's Biggest Challenge: Creating MindShare Opportunities. The conference will focus on ways the multi-faceted floriculture industry can increase consumer recognition (MindShare).
Other presentations include Bob Williams at Smithers Oasis Co. will discuss how the floral industry can respond to changing trends and behaviors in terms of “Retail Florists, Internet Channels and Strategic Business Planning.” Stan Pohmer of Pohmer Consulting Group will look at the implications for “Mass Market and Supermarket Channels.”
Early registration deadline for the conference is June 3.
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