The October issue of Consumer Reports’ ShopSmart magazine reports that women shoppers are still in a penny pinching mode, holding back on making major purchases of expensive items like jewelry, furniture and appliances. However, more women are treating themselves with other products and services, including flowers.
A July survey of more than 1,000 women from across the country indicated that they are more willing to treat themselves compared to a similar survey done in January. Within the past 30 days of when the July survey was conducted 20% of women indicated they had purchased fresh flowers. This was a 7% increase over the January results.
Pictured: A nationwide survey of women shoppers in July found they were more willing to treat themselves to products like flowers than they were in January.
Latest from Garden Center
- America in Bloom announces 2026 program launch and celebrates 25 years of growing vibrant communities
- AmericanHort launches HortCred to advance skills development in the green industry
- Oasis Grower Solutions announces new northeast territory sales manager
- Amanda Solliday named senior manager of Sustainabloom
- New McCarthy-Family Flowers Legacy Fund supports multi-generational retail florists
- Monrovia releases new retail program, Landscape Legends, to mark 100th anniversary
- USDA to conduct 2025 Organic Survey
- Save the date for the 78th Santa Barbara International Orchid Show