Cool Springs Press, a leading garden publisher of traditional books and new-media content, and Sunrise Marketing, a website solution company for independent lawn and garden centers, have announced a partnership to provide turn-key marketing solutions for independent garden centers.
The partnership will provide the opportunity for up to 1,000 independent lawn and larden centers to receive immediate access to CSP Green content and dramatically increase the adoption of the CSP Green program.
This program, developed by Cool Springs Press, provides a constant content solution for green-industry, consumer-focused websites. CSP Green provides information from leading lawn and garden industry growers and manufacturers, and regional information from the 100,000+ page library of Cool Springs Press content, in the form of useful gardening blogs, gardening information, and gardening tips and advice from some of America's most trusted garden writers to their website.
CSP Green automatically updates the retailer's website every day with new information that entices customers to frequently come back to the website and the garden center.
“Garden center owners and staff are busy, and they should stay busy doing what they do best: selling plants,” said Roger Waynick, publisher of Cool Springs Press. “I’m pleased that Cool Springs Press will be partnering with Sunrise Marketing, the leading designer of Green Industry websites to help their hundreds of customers enjoy a turn-key solution to all of their marketing needs. Joining CSP Green with Sunrise Marketing websites will result in more gardeners, and better-informed gardeners, which will increase business for garden centers. That’s a win-win for everyone.”
Sunrise Marketing President, Kurt Fromherz, agreed, noting “Sunrise Marketing is always on the lookout for the newest, most technologically advanced solutions for our clients—solutions that make their businesses more profitable, and their marketing and website management easier. We believe that CSP Green is on the cutting edge of digital marketing and customer education. We are excited to partner on this technology and other innovations from CSP Green. We feel that CSP Green will create a “stickier” website for our retailers – one that their customers will come back to for timely tips and fresh content.”
For more information about this new partnership, including purchasing CSP Green services, please contact Katie Elzer-Peters at Cool Springs Press at kelzerpeters@coolspringspress.com.