Costa Farms introduces new-look website

Just as the summer solstice signaled a change of seasons, Costa Farms has changed the look of its website to one that is more consumer-friendly, engaging and appealing to a broader audience.

CostaFarms.com now features its easy-to-navigate website, filled with alluring images and the latest interactive tools and technology.

“We want to help people be successful and get more from their gardening experiences,” saidJose Smith, president & CEO of Costa Farms. “We’re creating an online community, where consumers will come together in one place to share gardening tips and information, as well as learn best practices from our experts.”

New Tools for Gardeners
The homepage features a generous and dynamic "Window Into the World of Gardening."  There, consumers will experience the changing seasons with seasonal plant suggestions. They’ll also learn from educational and public service campaigns and be guided to events nationwide.“With a simple click, visitors will easily navigate Costa Farms’ social media sites, to connect on Facebook, stay up-to-date on Twitter and get inspired on YouTube,” Smith said.

Costa Farms’ green initiatives shine in the Integrating Sustainability program section atop the homepage, with other tabs below that make it simple to click and learn about O2 for You, Orchids are Easy and the Sun Parasol Crimson Mandevilla featured programs. The visually appealing and informative Plant Library is also a popular and expanding tool that allows for easy consumer interaction.

Each section offers a world of discovery. From the Tip of the Month, Gardening Events that feature relevant news for both indoor houseplants and bedding plant varieties, to a monthly Featured Garden that kicks off with Costa Farms’ Trial Garden, plant lovers will enjoy and learn from CostaFarms.com.

The YouTube portion welcomes viewers with the Sun Parasol Crimson Mandevilla Spring kickoff event and also includes ‘how to’ videos, as well as videos on Aqualok, the Costa Farms’ Trial Garden premier and more.

“This new website is just one of the many tools we are leveraging to capitalize on the tidal wave of social media marketing,” Smith said. “We are committed to staying ahead of the curve and bringing the brightest ideas to the gardening world.”