Costa Farms partners with Miracle-Gro to promote benefits of indoor plants

Costa Farms' “O2 for you” program and Miracle-Gro are teaming up to promote “take care of the plants that take care of you.” The “O2 for you” program partnership with Miracle-Gro seeks to build consumer awareness of improving indoor air quality with healthy indoor house plants. The partnership entails sharing online content, website links and point of purchase materials that will help educate consumers on the benefits of indoor houseplants.
Costa Farms' partnership with non-profits and corporations is helping to spread the word that indoor house plants clean the air of volatile organic compounds (VOCs), remove carbon dioxide and provide oxygen, and improve indoor air quality.
“We believe the “O2 for You” message about improving indoor air quality with houseplants is a simple way people can bring green inside,” said Tom McLoughlin, vice president gardens marketing at ScottsMiracle-Gro. “Miracle-Gro products make growing strong and healthy houseplants easy. This partnership links two great brands with a common purpose--people benefiting from improved indoor environments.”