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Houseplants just got more fashionable, based on this news we received from Costa Farms and Scheurich USA. Here’s what the two companies had to say about their new strategic partnership:
Miami-based Costa Farms, the world’s largest producer of indoor houseplants, and Scheurich USA, Europe’s leading indoor ceramic plant container and accessories manufacturer, have joined forces to transform the retail environment using style and fashion to attract a wider audience and boost sales for retailers.
With more than 120 years of combined tradition in quality indoor plants and pottery, both family owned companies are bonded by common values and growth strategies.
“Scheurich's branding statement ‘Fashion for Plants’ now takes on a whole new meaning,” said Jose Smith, president and CEO of Costa Farms. “The combination of our indoor houseplants, Scheurich’s stylish decorative containers, and eye-catching displays, is the perfect solution for the retailer and consumer alike,” he said.
Both plants and decorative containers are an integral part of home design that consumers demand. Garden retailers have discovered how the power of great colors, product choice and quality plants well merchandized together at the point-of-sale, increases sales of both indoor containers and houseplants.
“This is the perfect time to combine the strengths of excellence in production, marketing, sales and supply-chain that both of our companies bring to the table,” said Peter Baumann Scheurich’s CEO. “Recent developments in our product line such as Sprayman, a two-in-one watering accessory, bring further options to the package, making this an irresistible combo for retailers.”
Premiering at TPIE 2012, Costa Farms will showcase their indoor houseplants with a designated line of Scheurich products.
Learn more about Costa Farms at www.costafarms.com and Scheurich USA Inc. at www.scheurich.com.