Earlier this year, we launched the Retailer Radio Network, where the editors of Garden Center magazine bring you great conversations with industry leaders who share business advice and ideas. In order to help garden center retailers navigate all of the presentations lined up for Cultivate'14 in Columbus, Ohio, we recorded interviews with some of the speakers about what they have planned for the show.
Tune in to the podcasts below to hear more, and subscribe to the Retailer Radio Network on iTunes to hear all of the conversations you may have missed.
From Facebook to final sale
Trade show preview: Use digital marketing to entice customers into your store, and immersion displays to encourage them to make purchases. Shawna Coronado elaborates here.
Magnetize your business
Trade show preview: Develop your business charisma to keep customers coming back for more, according to Cultivate’14 speaker Kordell Norton.
Redefining sales
Trade show preview: Doug Fleener, president and managing partner of Dynamic Experiences Group, will speak at Cultivate’14 about how to “win customers” by adding value to their in-store experience.
New perennials from around the world
Trade show preview: Dan Heims, president of Terra Nova Nurseries, will give Cultivate'14 attendees tips on how they can get new, unusual perennials from around the world.
Put your best business face forward
Trade show preview: When it comes to branding and marketing, retailers need to make sure they're taking the right steps to strengthen their business in today's market. Cultivate’14 speaker Laurie Scullin explains.
‘Container crazy’
Trade show preview: Dan Heims, president of Terra Nova Nurseries, will speak at Cultivate’14 about the history of containers, ideal plants for small spaces and more.
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