Mishmar hashiva, Israel, March 22, 2017 - After showing continuous growth in the past few years, Danziger is
pleased to announce a new business structure for its North American market. Mike Fernandez has been appointed market manager of North America for bedding plants and perennials. Mike will continue leading the business activity in North America, developing new businesses and initiatives for further growth.
Mike Fernandez
As part of the new structure, Kate Zvara has been appointed as key account manager and retail specialist. Kate brings many years of experience in the industry and will reinforce Danziger’s relationship with the market, focusing on retailers as well as growers.
Kate Zvara
“This new setup is initiated by great business results and extraordinary prospects for the future. We believe in Mike’s vision and outstanding agro-technical expertise. With his experience and profound knowledge of both product and market, together with Kate’s expertise and interpersonal skills, I am sure we will reach new peaks” says Anna Chernyavsky, director of sales for bedding and perennials.