Danziger, Terra Nova Nurseries announce creative collaboration agreement

Terra Nova Nurseries and Danziger jointly announced this week at IPM Essen the two companies are entering into a new alliance, whereas Danziger will become a dedicated licensee and producer of vegetative cuttings from Terra Nova Nurseries’ stock in Europe, Asia and Africa. Danziger will produce the Unrooted Cuttings (URCs) to fulfill orders in Europe, Asia and Africa.  

"We believe that this collaboration and the addition of world class perennials genetics by Terra Nova will enable us to provide our customers with a complete assortment and will benefit all parts of the horticulture value chain" says Amir Dor, director of sales for annuals & perennials at Danziger.

“We find this strategic collaboration as a growth opportunity for everyone involved,” says Ken Brown, managing owner of Terra Nova Nurseries. “We all see the importance of providing the best availability of high-quality vegetative cuttings in all markets. We believe Danziger is one of the best producers, coupled with excellent market reach and customer service, we consider this partnership as an important key in developing our international sales."

“We have set creative collaborations as one of our core values , this partnership is a good example and another step in fulfilling our mission of creating extraordinary success for our customers” says Ori Danziger, deputy CEO at Danziger. “We witness an increasing demand for high quality perennials in many markets. Collaborating with a strong partner such as Terra Nova, creates synergy and a unique value proposition for the market”.