De Vroomen Garden Products unveils Miffy Gardening Collection for kids

De Vroomen Garden Products, a wholesale supplier of Dutch bulbs, seeds and other horticultural products, has announced the launch of its newest kids' gardening line, the Miffy Gardening Collection.

The Miffy Collection, developed in partnership with Philos, De Vroomen’s educational and creative product division, and Mercis, global IP owner of Miffy, offers a selection of Miffy-themed children’s gardening products, including premium flower bulbs, colorful flower boxes and pot kits, and a variety of kid-sized garden tools — all inspired by the beloved white bunny, Miffy.

“Our future begins with our children, and it is our responsibility to foster an environment that inspires them to care for the world they will one day inherit,” said Joris Philippo, founder of Philos and representative of De Vroomen’s Holland office. “By creating fun and engaging gardening products for kids, we’re not only encouraging healthy habits and outdoor activities from an early age, but we also helping them understand that nature gives generously; it’s up to us to teach the next generation to nurture and respect nature in return.”

De Vroomen’s latest child-centric gardening collection is now available for orders in the U.S. and Canada. The product line features 20 Miffy-themed products, including:

• Miffy Heritage Spring Collection (with tulips and daffodils)
• Miffy Heritage Summer Collection (with dahlias and gladiolus)
• Miffy Flower Boxes, including the Miffy Flower Mosaic, Miffy Flower Garden and Miffy Diorama Box
• Miffy Garden Tools for kids, including the Miffy Watering Can Cress, Miffy Terracotta Pots and Miffy Jute Bags.
• Miffy Cultivating Kits
• Miffy Mini Greenhouse Strawberry (with six terracotta pots for planting strawberry seeds)

Retailers can expect ongoing support, including point-of-purchase display options, marketing materials and comprehensive customer service designed to drive in-store foot traffic and purchases of the collection.

To place an order, contact De Vroomen’s sales representatives or visit devroomen.com/spring-bulbs-bare-roots/miffy. Orders for the line’s seed stock items are available now for deliveries beginning spring 2025. Other new program items will be available this fall.

De Vroomen’s “Spring 2025 Retail Program Catalog” also features the Miffy Gardening Collection alongside a range of other. Professional growers, retailers and landscape contractors can explore the catalogs here.