Dig.Drop.Done launches trade website

Flower bulb retailers in North America and Canada have a new resource when it comes to bulbs. DDDRetailer.com, a new website from Dig.Drop.Done, will get retailers all of the information they need to prepare for the fall selling season.

Dig.Drop.Done is a three-year education campaign to promote the simplicity and beauty of flower bulb planting.

The Bulb Browser can help garden centers find the right flower for their customers’ desired bloom time and their light exposure. There’s also an image library for those who know what the flower looks like, but not what it’s called.

The one-stop shop includes marketing resources and customizable materials to help move bulbs. There is also extensive information on bulbs, in-store display templates, ad templates, frequently asked questions, social media help and more.

Retailers can sign up for the e-newsletter for regular updates, learn about the Dig.Drop.Done campaign and plan promotions in alignment with their North American paid media campaign.

“We are so pleased to be able to offer a resource of this caliber to our North American retailer,” said Henk Westerhof, spokesman for the Dig.Drop.Done campaign and a 26-year veteran in the bulb industry. “The Dig.Drop.Done campaign has been working tirelessly to educate customers about the simple beauty of bulb planting, but our effort would not be complete without providing retailers materials to enhance their sales and amplify their individual marketing strategies.

To learn more about Dig.Drop.Done, visit www.dddretailer.com.