LaGrange, Ga. ? Registration is now open for this year’s Direct Gardening Association (DGA) Summer Conference, which will take place July 29-31, 2015 in Philadelphia, Pa. at the Sofitel Philadelphia Hotel. DGA, formerly the Mailorder Gardening Association, is a member organization of gardening and gardening magazine companies. The ultimate goal of the DGA is to provide the finest gardening products, information, and service through the catalogs and magazines of its members.
DGA announced that Katie Dubow, PR Accounts Manager at Garden Media Group, will be the keynote speaker at the conference. Dubow, who has more than 10 years of experience in public relations, will address “Direct Mail vs. Digital Marketing: Understanding What Millennials Want.” During her interactive session, attendees will learn how to market, target and build relationships with this generation, to thrive in the present and grow in the future.
“Reaching Millennials will inevitably be easier for some than for others. And a complete rebrand to attract this younger demographic may not make sense for all companies in the garden industry,” says Dubow. “However, no matter your product or brand, it is imperative that our industry take the time to understand this generation. If you take the time to understand them and find ways to be relevant and engaging – well, it’s the easiest way for a brand to succeed.”
Attendees of the conference also will be able to tour Star Roses and Plants on Thursday, July 30. Early bird registration runs until June 22 for members and nonmembers. To register, visit www.directgardeningassociation.com and click on the Events tab. Registration includes access to all seminars, and meetings, hospitality room refreshments, Wednesday Welcome Reception, one continental breakfast, Thursday Networking Reception, a tour, coffee and juice bar and brunch on Friday.