Dümmen Orange adds Bloomz to calla assortment

Noordwijkerhout, Netherlands (July 12, 2018) — Dümmen Orange, breeder and propagator of calla lily, proudly presents the expansion of their product portfolio with the calla assortment and breeding pipeline of Bloomz. Both companies signed their joint agreement and integration has started. These calla lilies from New Zealand will enhance the current Dümmen Orange product lines and be available to growers around the globe.

This expansion enables Dümmen Orange to further develop the breeding in cut flowers and offer interesting commercial varieties to customers.

Hanh Nguyen, head of innovation and acquisition and general manager of Dümmen Orange Calla Business, says, “We are excited to add Bloomz’s commercial varieties and pipeline to our calla lily assortment, which will further enhance our offerings in cut flower varieties. This demonstrates our commitment to bringing the best value to our customers worldwide.” 

Andy Warren, managing director of Bloomz New Zealand ltd., adds, “We are happy to announce the sale of our Bloomz proprietary calla lily varieties and breeding pipeline to Dümmen Orange. We are confident that Dümmen Orange will take the innovative achievements of our program and continue the quest for best of class for growers worldwide. My personal thanks to breeder Jaap Spaans who was integral to the success of the Bloomz program."

Bloomz will continue their other breeding businesses outside of calla.