Dutch grower markets mini plants

Javadoplant in the Netherlands created a big marketing plan around a tiny plant. Its igreenyou campaign features plants in 2-inch pots packaged in a stylized hanging bag.

Igreenyou has four themes: Living Life, Bath Beauty, Kitchen Care and Freaky Bytes. Plants include Haworthia, Aloe, Chamaedorea, Nolina, Dracaena, Bromeliad and Tillandsia. The campaign is marketed year-round, so plant selection will likely change, said Maaike Gerkema, marketing specialist at Javadoplant.

The potted plants come in a clear bag that resembles a mini shopping bag. The bag comes with a hanger so the plants can be attached anywhere, such as a refrigerator, window, mirror or computer. The plants may be kept in the transparent bags for at least three weeks.

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Currently, there is no North American distributor for the igreenyou product line.

For more: Javadoplant, 011 (31) 174 615 444; www.javadoplant.nl.