Eastern Shore Nursery of Virginia announced the launch of its ‘Greener Plants’ brand this week. The nursery is farmed with an environmental and conservation management plan that helped the nursery win the 2009 Ground Water Award from the Virginia Eastern Shore Regional Ground Water Commission, as well as recent recognition from the Chesapeake Bay Foundation (CBF).
The Chesapeake Bay Foundation (CBF), whose mission is to “Save the Bay,” worked side by side with Eastern Shore Nursery of Virginia as they developed environmentally responsible practices. CBF and Eastern Shore Nursery’s shared vision will be featured on the nursery’s plant tags.
One of the major goals shared between CBF and Eastern Shore Nursery of Virginia is to encourage reduction of water use and runoff. The nursery and CBF on their websites will provide gardeners with educational information and instruction about growing plants responsibly.
“We will provide the plants and support for people to make an individual commitment to creating a greener home environment through their gardening,” said Nick Covatta, co-owner of Eastern Shore Nursery of Virginia. “Selling Greener Plants is a great opportunity for garden centers to offer consumers other compatible products, such as soaker hoses, mulch and slow-release fertilizer.”
Eastern Shore Nursery is launching the Greener Plants branding campaign now, with the full line of Greener Plants available to consumers starting in spring 2011, including the nursery’s Hollybrook Orchards brand of fruit trees, berries and nuts.
For more information on Eastern Shore Nursery of Virginia and Greener Plants, visit: www.esnursery.com or contact Eastern Shore Nursery of Virginia at 800-323-3008 or 757-787-4732. Visit the Chesapeake Bay Foundation at: www.cbf.org.