From the National Federation of Independent Businesses:
Move over, Black Friday. There’s a new trend taking hold among shoppers: mobile devices, which accounted for almost half of all online traffic over the weekend, according to Adobe Digital Index.
Sales from this year’s Black Friday were less frenzied than in years past, dropping more than 10 percent, according to ShopperTrak, a consumer research firm. In fact, the number of online Black Friday shoppers surpassed that of in-store shoppers, according to the National Retail Federation.
Meanwhile, more small business owners and entrepreneurs are taking advantage of the power of mobile’s reach, using hashtags and other social media tools to capitalize on the busiest shopping season of the year.
Read the rest of this article on the NFIB website.
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