Evigence
Evigence Sensors and fresh-cut tulip supplier Jarja Floral announced the launch of a sensor specifically designed for the floral industry. Developed in partnership by Evigence and Jarja, the new Floral Merchandising Aid (FMA) Sensor will be unveiled at the PMA Fresh Summit, Booth #126 in Anaheim, California.
Some supermarket chains are piloting the sensors on bouquets in select locations to reduce waste and increase customer satisfaction by ensuring optimum merchandising at point of purchase.
“It is incredibly difficult for consumers and retail employees to determine a floral bouquet’s remaining vase life, but no one wants to sell or buy flowers that are past their prime,” said John Oosterveld, president, Jarja. “Until now, there was no way to properly measure floral freshness to appropriately merchandise a bouquet. The FMA Sensor makes it easy for retailers and consumers to know the precise freshness of a floral arrangement.”
Designed to visually indicate the remaining saleable life of a perishable product, it will help floral retailers better monitor and manage the merchandising of their bouquets. Like all Evigence sensors, the FMA Sensor takes the form of printed, self-adhesive labels in a variety of shapes and sizes that can be customized to a meet the shelf-life profile of all fresh-cut flowers.
“The extension of our sensor technologies to floral freshness was a natural fit. Like food, flowers have a short shelf life that is heavily influenced by temperature fluctuations during storage, transport and display,” added Yoav Levy, CEO, Evigence. “Floral retailers will no longer be forced to depend on a date code that cannot tell them when a bouquet is past its prime. Our new FMA Sensor gives retailers an accurate view of the bouquet’s saleable life from the time it arrives to the time of sale so they can better merchandise their stock — increasing sell through and eliminating waste.”
Changing color to indicate current freshness based on proprietary technology that monitors temperature and other freshness factors, the FMA Sensors are now available to retailers around the globe and can be calibrated for varying floral life spans. Barcodes, prices, date codes and product origin information can also be printed on the FMA, offering transparency throughout the bouquet’s journey from producer to retailer and into a consumer’s home.
For more information on Evigence Floral Merchandising Aid and related options, please visit https://evigence.com/flowers or FMA Flowers, or the FMA Sensors North American Distributor at www.fmaflowers.com. For more information on Jarja Floral Group, please visit www.Jarjafloral.com.