Ferry-Morse launches digital Q&A center for consumers

Ferry-Morse, a US gardening seed brand part of the Central Garden & Pet Company portfolio, today announced its new ‘Ask Our Gardening Community,’ a live digital Q&A center for both experienced and budding gardeners. The free online gardening community features advice from brand ambassadors, passionate gardening experts, who are ready to provide tips, resources and advice for any gardening question at FerryMorse.com.

Ferry-Morse continues to modernize the seed category by introducing helpful digital resources that educate and support gardeners in every step of their journeys. This new live chat will bring real-time education to a category that has historically provided limited, seasonal guidance to its users.

“We know that gardening is an activity that comes with lots of questions such as, What are the best beginner vegetables? Or What are the most vibrant flowers for a container garden?” said Rebecca Sears, CMO and resident green thumb at Ferry-Morse. “We’re thrilled to launch this live Q&A function and are ready to continue to support our fellow gardeners so they can have a more successful and enjoyable season.”

Consumers can access the Q&A chat function from home, in their gardens or while shopping at their local garden center to get their questions answered from anywhere. Ferry-Morse designed the new offering to be an online community for gardeners to support each other.

The launch of Ask Our Gardening Community joins several other digital resources from the brand. Last year, Ferry-Morse launched its Garden Matchmaker tool, a first-in-its-category quiz that provides personalized seed and plant recommendations, as well as its blog, The Greenhouse, that offers tips and advice for every step of the growing season.

The Ferry-Morse Rewards Program gives consumers the opportunity to earn points while stocking their garden supplies and redeem them for exclusive offers such as free shipping, access to bonus rewards events, birthday bonuses and much more. Ferry-Morse Rewards Program members earn one point per digital dollar spent and will unlock perks and savings as they reach different levels. Members can also earn points in other ways beyond their online spending, including signing up for the Ferry-Morse newsletter, tagging the brand on social media or writing a product review.