Ferti-lome and Monrovia partner to bring new co-branded products to independent garden centers

AZUSA, Calif. – “The Ferti-lome people” from VPG and Monrovia have launched a joint venture to introduce a line of co-branded garden and plant health products, which will be sold exclusively in independent garden centers, hardware stores, and farm and ranch stores.

“We are impressed by Ferti-lome’s reputation for producing high quality fertilizers, soil amendments and plant health products,” said Elin Dowd, Monrovia president. “And, like us, they have had a longstanding commitment to the independent retailers. Each of us is highly committed to the long-term success of our customers and we believe that cross marketing our complementary products will benefit all involved.”

Through this partnership, Monrovia will incorporate select Ferti-lome products into its growing practices, as well as launch new products for home use.

“The new co-branded plants and related gardening products will provide consumers with a complete solution for a successful gardening experience,” said Wade Bowman, president of VPG, producers of Ferti-lome.

According to Dowd, with this joint venture, they intend to develop and introduce new co-branded gardening products and plant lines, eventually partnering with other growers. Joint sales and marketing efforts will begin this spring. “We anticipate doing great things together,” she added.