FloraLife debuts new brand identity

FloraLife, a division of Smithers-Oasis Company has rebranded to update its logos, brand colors, messaging, marketing materials and packaging. The "new, vibrant and colorful" brand identity was developed in response to industry feedback to represent the global brand more accurately and to create consistency in the marketplace. 

The FloraLife logo and brand colors were refined to represent a more modern, fresh look. As part of the rebrand, FloraLife created eight, color-coded product categories that quickly convey product function: clean and disinfect, hydrate, treat, store & transport, finish, feed, dose, and end-user care. This color-coded product labeling nomenclature increases consistency across product line packaging and provides customers with additional product information via a QR code.

“We asked and you answered!," said marketing manager Sharon Mikulinski in the announcement. "Last year’s brand audit was very eye-opening on many levels. Our customers and stakeholders told us that it was time to rebrand. The message came loud and clear: the FloraLife brand look and feel did not represent who we were as a division of Smithers-Oasis—a company that holds a position of authority and respect in the global flower post-harvest community. It was time for a refresh! While some of the changes were subtle, our new look and brand identity is much fresher, cleaner and more on trend.”

The rebrand is effective immediately. The new brand identity packaging updates will be implemented as a rolling change over the coming months.