From the American Floral Endowment Bulletin:
Results of a new consumer study on marketing to Millennials, funded by the Floral Marketing Research Fund (FMRF), are now available free to the industry!
The study, called "Marketing Tactics to Increase Millennial Floral Purchases," revealed the floral consumption behaviors of Generation Y (or Millennial) consumers.
Millennials are key to the future of the floral industry, and the results of this FMRF study explain the innovative marketing strategies and tactics that target these young consumers.
The free report highlights the ways to effectively attract Millennials to floral products, as well as data on their attitudes, preferences and barriers to purchasing flowers.
Top key findings and a detailed checklist of marketing recommendations are featured in the report.
Read more about the report and its key findings here.
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