Foreside Home and Garden, a California-based manufacturer known for its distinctive decorative accessories and furniture, re-launched as a division of Transpac during the 2011 winter market season with much success. Showing in both Atlanta and Dallas, Foreside attracted many buyers to the company’s showrooms to experience the new Foreside and welcome its return with Inaugural Housewarming Parties.
The company debuted eight new lifestyle collections during the show season, and sales soared to impressive levels,according to the company.
“We are more than pleased with what has been achieved during Foreside’s return to the marketplace,” said Doug Lauer, CEO of Transpac. “The customers’ reaction in our showrooms translated to tremendously positive feedback from buyers. We most certainly look forward to the continued growth and success of Foreside.”
While all of Foreside’s collections performed well, the company recognized certain trends among buyers. The current boom in the industrial design aesthetic catapulted Foreside’s industrial-themed products to top sellers in both major market locations. Additionally, the Foreside Lighting Collection, composed of dark and white wash finishes with oxford weave linen shades, was immensely popular. Other top performers include Portland furniture, Farm Dog, and the Boho Mesh Flower. The company’s affordable price points and high-quality products were a major driving force in the company’s accomplishments.
“Since its inception, Foreside has appealed to variety of buyers because of the multiple lifestyles that the products fit,” said Claire Woodsum, vice president of merchandising and founder of Foreside. “The success achieved during the trade shows combined with early post-show sales is a testimony of the collections’ mass appeal. With a 50 percent increase in SKUs planned for this summer and this early success, we are all feeling quite positive about the rest of 2011.”
Foreside also put its fashion accessory stamp on the market with its signature tote. The bright bold colors and whimsical tagline, “Never Ordinary,” made the bag an instant “must-have” among market attendees. Due to its popularity, the signature Foreside bag will again be available in the company’s showrooms during the summer market season.