The Garden Center Group and BoomerWrangle join forces to reimagine the future of the garden center industry

On Friday, Oct. 31, The Garden Center Group and BoomerWrangle announced a joint venture affecting the independent garden center industry across North America.

The collaboration combines The Garden Center Group’s decades of experience in business benchmarking, retail strategy, human resources, capital improvement and marketing with BoomerWrangle’s digital expertise. Together, they hope to build a connected ecosystem of innovation, collaboration and commerce — empowering independent garden centers to thrive in the digital age.

From e-commerce solutions and intranet platforms to workplace applications and integrated POS solutions, this partnership is meant to provide the tools and technology to help independent garden centers grow smarter, stronger and more connected.

“We’re beyond excited to partner with BoomerWrangle,” said Danny Summers, managing director of The Garden Center Group. “Their fresh, innovative approach perfectly complements our deep business management roots and garden retailing expertise. Together, we’ll set new standards for success and help shape the garden centers of tomorrow.”

“This partnership is about possibility,” added Souny Kennedy, co-founder of BoomerWrangle. “We’re honored to build upon the strength of The Garden Center Group, led by Danny and Karen Summers — bringing technology, creativity and connection to an industry that inspires growth in every sense of the word.”

The new venture officially launches Jan. 1, 2026, with a lineup of initiatives and digital rollouts planned throughout the year. The partnership’s first major reveal will take place at The Garden Center Group Fall Event in Cleveland, Sept. 28-Oct. 1, 2026.

The Garden Center Group offers solutions for garden retailing — including benchmarking, budgeting, inventory and margins, marketing, merchandising, brand building, property and site design, human resources, team building and succession. The alliance of more than 150 garden centers, service providers and vendors works together to create a community of professionals with one goal — helping each other build successful businesses. The group focuses on business solutions designed to help garden centers increase sales, improve operations and retain more profit.

BoomerWrangle is a digital solutions agency that leverages data to help drive better decisions. From strategic planning, employee engagement and benchmarking to customized intranet platforms, integrated e-commerce and point-of-sale offerings, BoomerWrangle brings big business solutions to small and medium-sized businesses.