Tips from Leslie: Capitalize on Pantone Color of the Year

Color is always on-trend … but which color? I always, always review Pantone’s color forecast each year. You will see  these colors reflected in fashion, magazines, home décor and hopefully gardening accessories. Whether it is conscious or subconscious, your customers will expect to see these fashion colors in your store.

Lucky for us, Pantone has gone with Emerald Green as the “it” color for 2013. My bet is you have a greenhouse full of emerald green just waiting put your customer’s homes on trend. Make sure your pottery reflects and complements the on-trend colors as well.

Remember, houseplants are a decorating tool these days, so be sure to offer up cachepots that coordinate and complement your indoor plants selection. Merchandise them like you would inside a home so customers can visualize placement in their own homes or as stylish gift options.

Read more about the 2013 Pantone Color of the Year here: www.gardencentermagazine.com/pantone-color-emerald.aspx

Leslie Finical Halleck owns Halleck Horticultural, through which she provides horticultural marketing, business consulting, social media management and content generation for green industry businesses.  Leslie is a Certified Professional Horticulturist (CPH) via ASHS, with more than 20 years of industry experience. For the past eight years she served as General Manager for North Haven Gardens, a well-respected independent garden center in Dallas, Texas. www.lesliehalleck.com