Garden Media Group expands team, celebrates promotions

Garden Media Group has hired Hope Thatcher as assistant account executive and also promoted several current employees.

Thatcher has expertise in digital marketing and consumer trends, with experience in story-driven, data-focused campaigns. Her academic foundation in human geography connects environmental, demographic and user narratives, the PR and marketing firm said.

“The welcoming nature of the Garden Media team has been incredibly motivating,” Thatcher said. “From day one, it’s clear this is a place where collaboration and creativity thrive. I’m excited to contribute and achieve great things together.”

In her new role, Thatcher will use insights on emerging trends, particularly around the intersection of environmental storytelling and media, to drive campaigns for Garden Media’s clients.

“Hope’s blend of digital strategy and creative curiosity aligns perfectly with our mission to elevate horticulture through meaningful, trend-forward storytelling,” said Katie Dubow, president of Garden Media. “Her energy and fresh perspective will be invaluable to our team and clients.”

Garden Media also recognized several promotions:

• Keri Wilson to junior account executive
• Aubrey Olson to junior account executive
• Bridget Langan to junior account executive
• Courtney Dyal to account executive.

“These promotions recognize excellent performance and affirm the potential of our rising leaders,” Dubow said. “Our team thrives because of talented professionals taking initiative and expanding their leadership in client service, strategy and creative execution.”