GardenComm announces new management

Garden Communicators International has selected Infusion Management Services, LLC (IMS) to manage the member-driven, not-for-profit organization. Chris Sabbarese is the new executive director of GardenComm. Virginia Sabbarese is the new director of operations. Chris Sabbarese has already served GardenComm as a longtime Allied Member, sponsor and former regional director.

"I look forward to helping develop strategies and organizational direction to broaden GardenComm's reach and brand relevance," Chris said. He has an extensive professional background in business and marketing. He has more than 12 years experience in the green industry and has been a GardenComm member since 2010.

"GardenComm is like no other organization in the green industry," Chris said. "They are knowledgeable and experienced horticultural professionals who effectively communicate the importance of what we do. They rally millions of engaged gardeners to get outside and enjoy their outdoor space. With their direct connection to the consumer and the brands who make the products they use, GardenComm members can effectively drive demand for their brands. I'm looking forward to helping the organization to strengthen the brand and broadening their reach in the green industry."

The GardenComm board voted unanimously to accept IMS' proposal, said Maria Zampini, president of GardenComm. "Chris brings a firm understanding of the organization, both as an engaged member and as an Allied member, which will bring new perspectives on how to grow the organization to become the communications hub for the green industry," she said.

Virginia Sabbarese will focus on supporting GardenComm operations, events, and member services. An experienced professional, she has worked in various administrative and financial management roles for Fortune 100 and 400 companies.

"She excels at analyzing procedures and developing methods to manage them efficiently and cost effectively," Zampini said. "Virginia's attention to detail will ensure that GardenComm's member support and daily functions of the organization will be effectively managed."

IMS replaces Kellen Company. "After six years, GardenComm's board decided it was time for a change," Zampini said. "I look forward to working with Chris and Virginia as we develop exciting new programs to introduce this year that will build GardenComm's momentum and carry us into our 75th year and beyond."