Batson’s Foliage launches Easy 10 Tropicals

Batson’s Foliage is coming out with a new program to make ordering plants as simple as possible. The new Easy 10 Tropicals Program makes it easy for garden centers to try a variety of tropical plants without ordering a whole truckload. “We have put together a program that takes all the guesswork out of ordering plants from Florida,” says Kelley Howard, owner.

The mix is 10 cases of assorted foliage delivered right to the customer’s door via FedEx with the following:

• 1 case of 2-inch Ittie Bittie foliage (pack 88)
• 1 case of 2-inch Ittie Bittie ferns and succulents (44 pots of each)
• 3 cases of 4-inch assorted foliage (pack 30) to include: Crotons, Dieffenbachia, Neanthebella palms, Dracaena, Nephthytis, Ficus, Pilea, Peperomia, Aralia, ferns, Alocasia, Ponytail palms, ivy, Rex begonias, African violets and Fittonia
• 4 cases of 6-inch assorted foliage (pack 12) to include: Spath, Aglaonema, Ficus, Nepthytis, Dracaena, Crotons, Calathea, Anthurium, Triostar, ZZ’s, Alocasia, Pothos, Brasil, Scindapsus and ivy
• 1 case of 8-inch assorted hanging baskets (pack 6) to include: green ivy, variegated ivy, Hoya, Marble Queen, Lipstick and Ficus repens

The package comes complete with SmartPlants care tags and POS signs with QRs that link to videos with care information and fun facts.

“All the customer has to do is call our office and say they want to order an Easy 10 Tropicals package and we take it from there,” Howard says. “They don’t need to worry about trucking or what plants and how many to order. We’ve included some of our best-selling items that move off the shelves quickly so the customer doesn’t have to know lots of varieties to get a good mix.”

Independent garden centers can try the program to break into tropicals with small quantities of various plants. Varieties that sell well can be refilled through a specific order. Batson’s also offers shipping for one box at a time of any plant material, excluding the larger 8- and 10-inch plant materials.

For more, visit www.batsonsonline.com