Green & Growin’ 26 brings together North Carolina’s green industry for education, connection

Green & Growin’ 26, hosted by the North Carolina Nursery & Landscape Association, wrapped up a successful week in Greensboro, bringing together green industry professionals from across the state and beyond for education, networking and business development.

Held Jan. 19 to 23, 2026, the annual event featured educational sessions, a well-attended Marketplace trade show and opportunities for connection among growers, landscapers, suppliers, educators and industry partners.

Green & Growin’ 26 welcomed more than 1,200 education attendees and over 2,700 Marketplace participants.

Education sessions covered a wide range of topics, including business management, leadership, workforce development, production practices and emerging industry trends.

The education program also featured keynote presentations by Melinda Knuth of NC State University and Rayne Gibson of Taproots Horticulture Consulting, offering perspectives on the economic impact of North Carolina’s green industry and the leadership skills needed to guide teams and businesses in a changing industry.

The Marketplace brought attendees together with exhibitors, showcasing plants, equipment, products and services used across the green industry. The trade show supported hands-on demonstrations, product discovery and conversations that help build lasting business relationships.

“Green & Growin’ continues to be a place where our industry comes together to learn, connect and support one another,” said Jon Schwarz, NCNLA president and owner of Pender Pines Garden Center. “The energy, collaboration and engagement we saw this year speak to the resilience and momentum of North Carolina’s green industry.”

NCNLA extended its appreciation to the speakers, exhibitors, sponsors, volunteers and attendees who contributed to the success of Green & Growin’ 26.

Planning is already underway for next year’s event, to be held Jan. 18-22, 2027, in Greensboro.