ECGC Distributors Ltd. plans to incorporate the Plants at Home & at Work tags into the group’s independent garden centers. With a tag redesign specific to ECGC, the program was expected to begin in January.
“The new color scheme for the Plants at Home & at Work tags and posters will be specific to the ECGC, building brand recognition for the ECGC while promoting Plants at Work,” said Denise Godfrey, interim Plants at Work board member.
Plants at Home & at Work was launched a year ago with the help of MasterTag. The program features indoor foliage plants. It educates consumers how plants filter the air, decrease stress, increase productivity and make them healthier and more balanced individuals.
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