GrowGeneration partners with Arett Sales to expand nationwide distribution of cultivation brands

GrowGeneration, a specialty hydroponic and organic gardening retailer, announced it is expanding its U.S. distribution through a new strategic partnership with Arett Sales, a national lawn, garden and outdoor living distributor.

The collaboration expands GrowGeneration’s wholesale and B2B strategy and brings its proprietary cultivation brands to new retail locations through Arett’s 32-state distribution network.

Under the distribution agreement, which is set to commence immediately, Arett Sales will distribute GrowGeneration’s proprietary product lines — including Char Coir, Drip Hydro, Power Si, The Harvest Company and Viagrow — through its large-scale distribution network serving independent garden centers, independent hardware stores, nurseries, regional chains and national accounts throughout the U.S.

Arett provides store-level service and daily delivery across 32 states and Washington, D.C., with over 650,000 square feet of warehousing in Connecticut, Ohio and California.

“This partnership with Arett is a major milestone for GrowGen and our wholesale expansion strategy,” said Michael Salaman, president and co-founder of GrowGeneration. “It allows us to substantially expand our retail footprint in lawn and garden and bring our high-performance, proven brands to thousands of new independent retailers, garden centers and hardware stores across the United States that are looking for innovative, sustainable solutions for their customers.”

“GrowGeneration has built one of the strongest lineups of cultivation and lawn & garden products in the market today,” said Noah Chesbrough, president of Arett Sales. “We’re excited to bring these high-demand, eco-conscious brands to our customers at scale while helping expand GrowGen’s reach to a broader market across North America. We look forward to a successful collaboration that benefits both of our companies and valued customers.”

Arett Sales will support the partnership through merchandising, marketing campaigns, the annual Arett Open House trade show and its early order program, allowing retailers to stock up on GrowGen brands ahead of seasonal demand. This agreement also supports GrowGeneration’s strategy to drive margin-accretive growth through its proprietary product portfolio, expand retail channel access and strengthen its wholesale and national account capabilities.

GrowGen carries and sells thousands of products, such as nutrients, additives, growing media, lighting, environmental control systems and benching and racking. The company also operates an online superstore for cultivators at growgeneration.com, as well as a wholesale business for resellers, and a benching, racking, and storage solutions business, Mobile Media, or MMI. To be added to the GrowGeneration email distribution list, email GrowGen@kcsa.com with GRWG in the subject line.

Founded in 1951, Arett Sales Corporation is a U.S. lawn, garden, home and outdoor living distributor covering the Northeast, Mid-Atlantic, Midwest and West Coast. The company is headquartered in Pennsauken, New Jersey, with warehouses in Bristol, Connecticut; Troy, Ohio; and Fairfield, California. Arett's private label brands/divisions include Good Tidings, Terra Verde, Good Prod and Greensmith. Arett serves thousands of retailers, including independent garden centers, independent hardware stores, regional chains and national accounts.