Midwest Groundcovers launches Hocus Pocus line

Midwest Groundcovers, a wholesale perennial grower and groundcover specialist, is announcing the 2013 launch of Hocus Pocus groundcovers. The new line of Midwest-branded ground cover will be exclusive to independent garden centers.

Hocus Pocus groundcovers are a fresh, fun way for kids—and kids-at-heart—to get involved in gardening. The diverse new line includes a mix of over 70 groundcover selections, all locally grown at Midwest’s St. Charles nursery. The quick-to-cover, vigorous, yet non-invasive Hocus Pocus plants “cover like magic,” and are perfectly tailored to be reliable and durable for Midwest gardeners.

Available plants will be grown and sold in attractive round, green, pint-size pots, in quantities of 10 per flat. Independent garden centers will receive fresh weekly plant restocks from the Midwest delivery team

Plants will be presented with eye-catching, color tag labels, which include essential plant information and the Hocus Pocus groundcovers logo and fun fairy. Garden centers can have their logo and store pricing printed on the labels for a fee.

Midwest will support marketing efforts with dynamic point-of-purchase posters and bench wrap.