With Black Friday only about a month away, the holiday season is quickly approaching. A few weeks ago, I suggested that retail may be on the rebound, and the findings of two holiday surveys conducted by digital savings destination RetailMeNot support that prediction.
RetailMeNot gathered consumer sentiment and shopping preference information for the 2017 holiday shopping season via a Google consumer survey that was conducted between July 31 and August 1, 2017. The survey polled 1,015 U.S. consumers aged 18 and over regarding their holiday spending and preferences. The firm also polled 201 retail marketing decision makers using an email invitation and an online survey conducted by Kelton Global between May 11 and May 16, 2017. These surveys indicate that both consumers and retailers are looking forward to a robust holiday shopping season this year.
I also had the chance to hear from RetailMeNot’s Chief Marketing Officer, Marissa Tarleton, regarding the firm’s holiday spending predictions, consumer and retail trends, the omnichannel experience, and how brick-and-mortar stores will fare against e-commerce this season.
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