The San Diego County Flower and Plant Association has joined the California Association Pest Control Advisors (CAPCA) to produce an educational summit with a product showcase called HortSmart – Strategies, Education and Marketing to Enrich your Business! Along with the education seminars, the two groups will produce a product showcase. HortSmart is scheduled for June 2-3 at the South Coast Winery Resort and Spa in Temecula, Calif.
This year’s summit theme is “Inspiring Growth” with workshops including:
- Sue Kirby: “The Wow Factor - Wonderful outrageous ways to grow your business!”
- Lisa Takao, Takao Nursery: “Generation Why? - Times have definitely changed and that includes the next generation of consumers, learn more about this up and coming group and how you can better teach them”
- Gary Hudson, national marketing consultant: “Strategic Thinking Fast Forward”
- Gary Jones, Armstrong Garden Centers: “What the consumer is actually thinking & feeling while shopping in the garden center”
- Brenda Vaughn, John Henry: “Thinking Outside the Box - Packaging ideas and strategies”
- Ken Soles and Chris Johnson: “Shipping - How to get your products delivered throughout the U.S.”
- Laurie Scullin, The New Product Group: “Marketing – who needs stinking marketing? We need to shrink the industry – not grow new customers!”
- Josh Schneider, Cultivaris: “The huge potential to grow for the organic-consumer market”
More information is coming soon at: www.flowerandplant.org