Imperial and Willoway Nurseries to carry on Plants That Work brand

Imperial Nurseries, Granby, Conn.; and Willoway Nurseries, Avon, Ohio, just announced the formation of a new product marketing partnership. The new partnership, Novalis LLC, has acquired the brand trademarks previously owned by Carolina Nurseries, including the Plants That Work and Plants That Work by Color brand names.

“The Plants That Work brand has been an important part of our branded product offering for over ten years, and we are thrilled to be able to move forward with it as part of our portfolio”, said Tom Demaline, president of Willoway Nurseries.

“We recognize the importance of branded products in today’s marketplace. The Plants That Work brand will continue to be an important vehicle for us to use when introducing new and exciting products to independent retailers,” said Greg Schaan, president of Imperial Nurseries.

Willoway Nurseries, family owned and operated for more than 50 years, produces container and field-grown trees, shrubs perennials and annuals. Centrally located in Avon, Ohio, the company serves independent garden centers, re-wholesalers and landscapers from the East Coast to the Great Plains.

Imperial Nurseries in Granby, Conn., serves independent retailers, re-wholesalers and landscapers in the Northeast and Mid-Atlantic states.