Inaugural Young Entrepreneurs’ Day platforms horticulture’s next generation at IPM ESSEN 2026

To support the horticulture industry’s next generation and foster dialogue, the first Young Entrepreneurs' Day will take place ahead of IPM ESSEN on Jan. 26, 2026, in the Congress Centre West, Hall Europa.

With this new format, the horticultural trade fair — running Jan. 27-30, 2026, at the Messe Essen in Essen, North Rhine-Westphalia, Germany — aims to create a platform for exchange, inspiration and cooperation, motivating young entrepreneurs to learn from each other and jointly develop strategies for a successful future for the industry.

“The Young Entrepreneurs' Day is our way of offering young leaders in the sector a place to meet ­­— as a source of inspiration, a networking platform and a starting point for new perspectives in horticulture,” said Andrea Hölker, project manager of IPM ESSEN.

“The next generation is the future of horticulture. Their ideas, courage and innovative strength are crucial to ensuring the long-term success of our industry,” said Eva Kähler-Theuerkauf, president of the Central Horticultural Association (ZVG) and the Horticultural Association of North Rhine-Westphalia, as well as chair of the IPM Advisory Board.

IPM Essen Young Entrepreneurs’ Day keynote speech by Joey Kelly

Joey Kelly will kick off the Young Entrepreneurs' Day with a keynote speech. In his presentation, the musician, athlete and entrepreneur will speak on how determination, discipline and perseverance can overcome personal and business challenges.

The Young Entrepreneurs’ Day schedule is :

10:00 a.m. Keynote speech by Joey Kelly

Motivation, perseverance and the courage to change.

10:30 a.m. Presentation of partner associations

Partner associations of IPM ESSEN will present their association work and show how they support young entrepreneurs.

11:00 a.m. Speed dating for young entrepreneurs

In short discussion rounds, participants get to know each other, make valuable contacts and lay the foundation for future collaborations.

1:00 p.m. Get-together

An informal networking session to deepen conversations and explore new ideas before visiting the trade fair in the afternoon.

Participation in the Young Entrepreneurs' Day is free of charge, but registration is required at ipm@messe-essen.de.