International Floriculture Expo announces seminar, event lineup

 International Floriculture Expo, formerly The Super Floral Show, is scheduled for June 22-25 in Miami Beach, Fla. This revamped trade-only event aims to serve all segments of the floriculture.

Several education sessions will target garden retailers:

Marketing Excellence 101: Think Like a Customer
This session will help shopkeepers understand how to develop complete floral-customer focus from grower/shipper to final retail consumer.

Create a Brand Name—You!
Learn how to inject a product, service and organization with a unique, consistent, desirable persona-position. Communications specialist Sylvia Wright will leave you with an understanding of the 6 Ps – product, publicity, promotion, people, planet and profit.

Breakfast with P. Allen Smith: Do You Really Know Your Customer?
Gardening personality P. Allen Smith will discuss consumer trends in the marketplace.

Building a Solid Social Media Strategy
Learn how the concept of a social media "home base" can help you build and launch an integrated social media strategy.

How Plants Are Made
Based on the theme of the International Floriculture Expo, 'From Seed to Shelf,' this session will seek to help attendees understand where plants come from and the great value that breeding delivers to the consumer.

For full details, visit www.floriexpo.com/10/public/enter.aspx