Local flower movement is growing

Demand for exotic, locally grown ornamental/vegetal bouquets is increasing.


Wall Street Journal

Published April 28, 2014

The Wall Street Journal reports that the 'Field to Vase' movement is growing.

"Rosemary, basil, dill, kale and artichokes are among the vegetal plants popping up in loose, hand-tied floral bouquets that dinner guests are giving as hostess gifts and brides are ordering as wedding centerpieces," says Debra Prinzing, a Seattle-based author of the 2013 book, "Slow Flowers."

"The arrangements share a seasonal farm-to-table aesthetic—or 'field to vase,' as it's known in the flower industry. They are idealized bouquets of local meadow blooms collected at a farmers market or farm share, including short-stemmed anemone, sweet pea, ranunculus, scabiosa, lisianthus and hyacinth. Along with edible elements, they create a fresh, strong-scented, untamed bouquet.

"A new style of flower arrangement, like a new look in fashion or beauty, appears on a magazine cover or at celebrity events, and pretty soon it's a trend. Everybody is looking for this unique, ephemeral, delicate, uncommon flower. Many local growers are planting these unusual flowers, since they don't stand up well when transported."
 
Prinzing is launching a website by the same name to connect local flower farmers with customers. Today's most popular flowers "reflect what's from the garden and the field," she says.
 
To read the full article, visit the Wall Street Journal's website.

 

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