Mailorder Gardening Association changes its name to Direct Gardening Association

Elkridge, Md. - The Mailorder Gardening Association (MGA), a nonprofit organization dedicated to providing support, education and information to its member gardening companies, has changed its name to the Direct Gardening Association (DGA).

“This name change better reflects the very specific segment of the gardening industry that we represent – selling direct to home consumers,” said Camille Cimino, executive director of the newly named organization. “Today’s consumer enjoys the convenience of being able to purchase gardening products online in addition to print catalogs, and our new name embraces this growing trend.”

These thoughts are mirrored by the current DGA president, Valerie Gosset of Evergreen Marketing. “Our goal for the new association name is to reflect the full range of ways DGA members sell products directly to consumers, from catalogs to websites, social media to mobile commerce. The breadth of education and networking opportunities DGA provides encompasses all this and more.”

The Direct Gardening Association, the largest nonprofit association of gardening companies selling to consumers via print catalog and online, is headquartered in Elkridge, Md. The organization meets twice annually to discuss and implement ways to make shopping direct for garden products the best choice for consumers.

DGA sponsors an annual awards program called the Green Thumb Awards. Green Thumb Awards recognize outstanding new garden products available in catalogs or online. Winning products are selected based on their uniqueness, technological innovation, ability to solve a gardening problem or provide a gardening opportunity, and potential appeal to gardeners.

For more information on the Green Thumb Awards program or the Direct Gardening Association, visit http://www.directgardeningassociation.com or e-mail grow@directgardeningassociation.com.