MasterTag names Andy Higgins new president

MasterTag, a Michigan-based horticultural tagging and merchandising company, announced the appointment of Andy Higgins as president, effective January 20. Higgins brings more than 25 years of relevant industry experience to his new role, having served as CEO and President of Ecke Ranch. Rick Hughes remains the owner and CEO. He will continue in his responsibility of leading MasterTag, fulfilling his vision for the company and its future growth.

"We welcome Andy with his wealth of leadership talent, industry knowledge, and a customer's perspective," said Rick Hughes. "We believe Andy will help excel MasterTag to our collective vision for the industry's future. And I plan to be just as involved as I am today in working with Andy to lead our organization."

"MasterTag is at the forefront of horticultural tagging and merchandising," said Higgins. "I am excited to be part of it and looking forward to assisting the company in realizing its vision of being the premier marketing, design and merchandising solutions provider to the horticulture marketplace. We have the depth, capacity and long term, family engagement to really understand both our wholesale customer and the end consumer."

Previously Higgins was CEO and President of flower breeding and production company, Ecke Ranch. During his tenure there, Higgins directed the operations, assuming many responsibilities including sales, distribution, production, marketing and product development as well as long range strategic planning, all contributing to the significant growth and expansion of Ecke Ranch and its market.

Higgins has a BS in Horticulture from Cal Poly State University and an MBA from UCLA.