Monrovia's Bee a Winner program enrollment deadline approaching

Last year’s Bee a Winner grand prize
recipient at Begick Nursery in
Bay City, Michigan.

Registration is now open for Monrovia’s Bee a Winner program, an annual pollinator plant giveaway for independent garden centers that's meant to to energize sales and enhance customer engagement.

There are two giveaway timeframes, based on regional timing and key shopping days, each with their own sign-up date.

The spring program deadline for southern states is Feb. 27.

The summer program deadline is March 13.

Click here to sign up.

2026 marks the fifth year Monrovia is partnering with garden centers across the country to promote the importance of pollinator-attracting plants. The giveaway program offers garden center customers a chance to win a free plant.

After registering, garden centers must place a $2,000 minimum order of Monrovia’s pollinator-friendly plants to receive 10 free additional plants to use as customer prizes. The orders include posters with a QR code that links to a customer entry form, ready-to-link online entry form for garden centers' websites, digital graphics and other marketing tools.

Participating garden centers are encouraged to create in-store displays using the pollinator plants and their communication channels to promote the program.

For a chance to win, local shoppers scan the QR code to access the entry form. During the process, they are given the option to join their local garden center’s email list.

New this year, Monrovia be collecting both SMS/text opt-in contact information and email addresses from giveaway entrants. The information gives garden centers an easy and effective way to strengthen customer relationships and communicate with engaged shoppers.

Monrovia manages all the entries and chooses local winners specific to participating garden centers. After the giveaway period ends, Monrovia selects and notifies winners and provides a list of new email and SMS contacts to participating garden centers.

Each entrant also has a chance to win Monrovia’s Grand Prize nationwide Instagram giveaway for a $500 shopping spree at their selected Bee a Winner location. To enter the grand prize giveaway, shoppers are asked to take a picture of their local garden center’s in-store display or a Monrovia plant, then tag the garden center’s location or social media handle.

“Attracting pollinators continues to be important to gardeners,” said  Katie Tamony, chief marketing officer at Monrovia. “It’s a trend that just continues to expand. Our industry has a unique opportunity to showcase the benefits of using diverse plantings to create a space that attracts pollinators and humans alike.”

For more information on the Bee a Winner program, visit Monrovia’s Resources for Retailers page.