Monrovia releases new retail program, Landscape Legends, to mark 100th anniversary

Monrovia, which is celebrating its 100th anniversary in 2026, is showcasing its top 100 iconic plants in a new program called Landscape Legends.

This anniversary collection includes a curated list of plants that have made history over the last 100 years, chosen for their beauty, performance and popularity with home gardeners and landscape professionals.

The Landscape Legends Collection features selections for every zone, including shrubs, perennials, houseplants, trees and edibles. New tags will call out each plant’s status as a Landscape Legend. Each of the plants selected also features a background story.

Retailers who place an order of any of the Landscape Legends plants totaling $1,926 (the year Monrovia was founded) will receive a commemorative poster highlighting these plants.

Customers who order twice the minimum will receive a custom poster with the garden center name and number of years it has been a Monrovia partner. 

“Research shows that consumers link brand longevity with trustworthiness,” said Katie Tamony, CMO and trend-spotter at Monrovia. “That trust can increase loyalty and purchase intent. Showcasing these legendary, craftsman-grown plants is a great differentiator and can be one more way to build a connection with your customers.”

The deadline for this custom program is Jan. 15. Contact your Monrovia representative for details and the complete Landscape Legends list.